Digital & Social Media Buyer Left Hand Agency is a full-service advertising agency located outside Portland, OR. We have an immediate opening for a digital & social media buyer to plan and execute digital and social campaigns across a variety of platforms. Left Hand has a growing roster of TV, entertainment, retail & non-profit clients. Working closely with the digital media director you will be responsible for creating, managing and reporting on digital media activations. Our key platforms are Facebook, Google Ads & a variety of programmatic demand-side-platforms. Prior experience purchasing social media is required, experience with buying Preroll & OTT is a plus. A successful candidate will be a strategic thinker who can dive into the analytics of digital campaigns to understand key performance indicators across a variety of metrics. The digital & social buyer will be responsible for managing multiple campaigns from ad creation, optimizations and final reporting. A meticulous attention to details is crucial along with a love for statistics. To be successful at this role you should be fluent in key digital & social terms like CPMs, reach & frequency. You should be able to quickly learn new platforms and troubleshoot issues that arise along the way. Bonus points for Google ad certification and/or Facebook blueprint course completions. Due to the nature of some clients the digital & social media buyer may occasionally be required to work non-traditional hours and respond quickly to last-minute client needs. Platforms used may include: Facebook, Google Ads, Twitter, LinkedIn, Roku Ad Manager, NextDoor Ads, Snapchat, TikTok, Spotify, Programmatic DSPs including Basis, Roku OneView, Amazon DSP, TradeDesk Responsibilities Include but are not limited to:
Presenting plans to clients & answering client questions
Setting up social media campaigns in Facebook Ads Manager
Setting up and maintaining ongoing Google PPC (or Bing) campaigns
Buying OTT, preroll, display & more on a variety of DSPs
Optimizing campaigns in flight to ensure strong delivery & performance
Providing post-campaign performance reports for clients
Reconciliation of campaigns for final billing
Ensuring smooth digital & social campaign execution from launch to finish
Forging strong relationships with vendors and support teams
Keeping client files secure & organized
Working with any Junior digital buyers to grow their skills & delegating appropriate tasks
Utilizing media coordinators to assist with administrative & planning needs
Helping clients understand complicated digital advertising concepts & measurement tools
Requirements:
2-3 years of experience as a digital media-buyer or junior digital media buyer
Experience with Facebook Ads Manager
Experience with Google PPC and other Google Ad Tools
Strong understanding of third party data, cookies, first party data
Understanding of fraud in the digital space and preventative measures
Interest in staying informed & ahead of advertising and media trends
Working knowledge of broad digital media terms like CPM, CPA, ROAS etc.
Methodical & meticulous approach to planning, building & optimizing
Strong multi-tasking skills with ability to react quickly to client needs
Ability to confidently discuss digital media strategy with clients
Strong interpersonal skills
A self-starter who can manage their time as a remote worker
Location: Remote (US Only) Preferred Area: Portland, OR
Reports to: Digital Media Director or Digital Team Lead
Salary Range: $60-70K
About Us:
Left Hand Agency is a new agency with a new approach to managing our employees and clients. We strive for a culture of learning, teaching, mutual respect & balance.
We are dedicated to finding talented employees, providing growth opportunities and keeping our employees fulfilled. We achieve this by providing a work environment that allows our employees flexibility to enjoy their lives. We want our employees to grow with us and be rewarded for their efforts. Keeping our employees fulfilled is a recipe for success - allowing us to best serve and exceed the expectations of our clients.
Benefits Include:
Competitive Salary
Unlimited PTO policy + Holidays
Monthly healthcare HRA stipend
Monthly internet & phone stipend
Company Matched 401k Program
Qualified applicants invited to email resumes to: ryan@lefthandagency.com
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