top of page

Programmatic Advertising Jargon: 101

Updated: 6 days ago

Okay, we admit it.


Programmatic advertising jargon is a little out of control.


There are so many terms that are unnecessarily overcomplicated that even the smartest person in the room can get confused when we start tossing them out.


So, we put together these slides to simplify all of that jargon.


Think of this as your cheat sheet for programmatic terminology. From RTB and IVT to ROAS and VCR (no, it's not the machine we used to watch movies from Blockbuster), we have all the acronyms and terms covered!


Check them out in the slideshow below, and if you ever want to nerd out with us on all things programmatic advertising, let's connect!



Comentarios


LH Logo_Square_Gold-01.png
  • White Facebook Icon
  • White Instagram Icon
  • White LinkedIn Icon
  • White Email Icon

CONTACT US

SIGN UP FOR OUR UPDATES

We respect your privacy. Left Hand Agency uses your information for internal marketing purposes only. We will never sell your personal information to an outside party. 

THANKS FOR SUBSCRIBING!

© 2025 by Left Hand Agency

bottom of page