Why an Indie Agency May Be the Right Choice for Your Business

The first time someone called Left Hand Agency "indie" I almost corrected them.

After all, indie is a term usually reserved for renegades in music and movies; aka the cool non-conformists!

An indie agency, or independent agency, typically refers to an advertising, media, or creative agency that operates without being owned by a larger holding company or conglomerate.

It turns out we ARE an indie agency!

Here’s why working with an indie can be a good thing. 

Independent Ownership:

The agency is privately owned, often by its founders or key employees, and is not part of a global holding company like WPP, Omnicom, or Publicis.

Flexibility:

Indie agencies are known for having more flexibility and control over their work, as they aren’t beholden to the corporate policies or profit mandates of a larger parent company.

For us, that means we can adjust pricing as needed and work with the clients we like. 

Autonomy in Decision-Making:

Without the oversight of a parent company, indie agencies typically have full autonomy in their operations, client selection, pricing models, and staffing decisions. 

Our small, but mighty team!

Size and Scale:

While some indie agencies can grow large, many are smaller and more nimble than their corporate-owned counterparts, offering a boutique, personalized service approach.

This is us! We can move quickly without these unnecessary layers, and it allows us to keep our pricing very competitive. 

Direct Client Relationships:

Indie agencies often emphasize close, hands-on client relationships, which is sometimes harder for larger agencies to maintain due to layers of corporate hierarchy.

Also Us! Our client service is unrivaled and we thrive on the strong relationships we create with our clients. 

Indie agencies are prized for their authenticity, agility, and often, their ability to offer tailored, innovative solutions without the bureaucracy of larger networks.

Whether you are hiring your first agency, or shopping for a new agency, consider an indie agency, like us!

Drop us a line if you'd like to learn more about our indie agency!