Friends Who Inspire Us
Have you ever worked with someone who inspires you? Someone who is doing great things to make our world a better place? In this case,...
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Lauren Ridgley
Nov 15, 20211 min read
Data: The Secret Profit Center
Last week a friend forwarded me this article about Vizio's earnings - the majority of which are from data not devices. This goes in line...
Lauren Ridgley
Oct 27, 20212 min read
What's a UTM Code?
If you have ever clicked on an article on Facebook, LinkedIn or other sources, you will often see a VERY long URL. The last part of the...
Lauren Ridgley
Oct 24, 20212 min read
Data: The New Must-Have Accessory for Retail Giants
Seems like every week a major retailer is announcing they have a DSP or a data deal. Last week Kroger announce they are starting a...
Lauren Ridgley
Oct 11, 20212 min read
Why Smart TVs are Built-in Cash Machines for Manufacturers
It was around 2008 when I first got a streaming device connected to my TV. The setup reminded me of the old school VCR setup - lots of...
Lauren Ridgley
Oct 4, 20211 min read
What the Facebook Outage Should Teach Advertisers
Yesterday sent a lot of advertisers, agencies and social media buyers into a panic when Facebook suddenly went dark. No doubt there were...
Lauren Ridgley
Sep 27, 20213 min read
We're Hiring!
Digital & Social Media Buyer Left Hand Agency is a full-service advertising agency located outside Portland, OR. We have an immediate...
Lauren Ridgley
Sep 12, 20212 min read
The ABCs of A/B Testing
If you are not familiar with the term A/B testing and you are a marketer or have a product you need advertised - let me introduce the...
Lauren Ridgley
Aug 10, 20212 min read
UnhAPPy Marketing News For DTC Advertisers
When our agency knew the big change for Apple's privacy settings was coming - we laid out the new expectations for our DTC advertisers....
Lauren Ridgley
Aug 3, 20212 min read
Great Creative Meets the Right Channel
Much to the chagrin of my husband I often force him to: Rewind a show to watch a great ad Stop so I can take a photo of a cool billboard...
Lauren Ridgley
Aug 2, 20211 min read
Connected TV's Advertising Explosion
If you follow the Connected TV space closely you'll know that the biggest differentiator in any vendor is their data. And no Connected TV...
Lauren Ridgley
May 10, 20212 min read
Why Should You Pay Someone to do Social Media Advertising?
I'll admit it. When I was a Creative Services/Marketing Director, I questioned the idea of paying someone to do my media buying. The...
Lauren Ridgley
May 2, 20213 min read
What is Paid Search?
I once went through an entire presentation with a client on this topic. I shared all kinds of useful information and insights about this...
Lauren Ridgley
Apr 26, 20214 min read
Digital Advertising Fundamentals for Small Businesses
One of the biggest reasons I stepped out on my own was to help grow small businesses - there is nothing more gratifying than helping an...
Lauren Ridgley
Apr 25, 20212 min read
Zones: The Younger Sibling of Advertising
It was my sister Sarah's birthday a few weeks ago. Happy, Happy Birthday Sarah! I like to point out every year that she is still older...
Lauren Ridgley
Apr 21, 20212 min read
Frequency: Friend or Foe?
I was at the dentist getting a tooth filled and the radio was set to a local country station. The dentist and her assistant provided...
Lauren Ridgley
Apr 20, 20212 min read
Don't Hit that Boost Button
Any business owner with a Facebook Business page has seen the "boost this post" button pop up on their page. It's a button that...
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