Decoding the Dilemma: What Is Foot-Traffic Attribution?
One of the first things we discuss with new clients is how we will measure the success of a campaign. For direct to consumer (DTC)...
top of page
Lauren Ridgley
Aug 29, 20233 min read
Winning the Paid Search Game: Think negative for positive results!
Paid Search, also called PPC (pay-per-click) and SEM (search engine marketing), is a crucial part of the marketing mix for most...
Carissa Polo
Aug 22, 20232 min read
AI Tools Every Advertiser Should Have in their Playbook
Ready or not, AI is becoming more prevalent in the advertising world and is only expected to grow. If you’re not sure where to start...
Lauren Ridgley
Aug 8, 20232 min read
Follow the Funnel: How Awareness Marketing Helps Drive Lower-Funnel Conversions
Direct-to-consumer (DTC) companies operate in a highly competitive digital landscape where driving conversions is often the key and only...
Lexie Kolb
Aug 1, 20232 min read
Harness the Power of Yelp to Develop a Game-Changing Marketing Strategy
In today's digital age, online platforms play a pivotal role in influencing consumers' decisions, especially when it comes to dining out....
Carissa Polo
Jul 25, 20232 min read
Heavy Streaming Consumption Benefits Advertisers
Our relationship with television is always evolving, with the biggest change being the major shift towards streaming in recent years. In...
Maia Brusseau
Jul 11, 20233 min read
Restaurants: How to Create a Marketing Strategy to Attract Hungry Diners
Running a successful restaurant isn’t easy. It requires a passion for food paired with an effective marketing strategy to attract hungry...
Maia Brusseau
Jul 3, 20232 min read
The Benefits of Advertising During Economic Uncertainty
We have officially entered the third quarter of 2023. It's hard to believe the year is already half over. And so far, that recession...
Carissa Polo
Jun 27, 20232 min read
What We Love About The Trade Desk's New Platform Kokai
Earlier this month, The Trade Desk launched Kokai: an upgraded media-buying platform that uses artificial intelligence to drive better...
Carissa Polo
Jun 21, 20232 min read
Value of Gender Diversity and LGBTQ+ Inclusivity in Advertising
The future of marketing is growing more personalized for each viewer every day. As we adapt to an ever-changing media landscape, our...
Maia Brusseau
Jun 20, 20232 min read
So, you're a Junior Digital Media Buyer. What does that mean?
It's a common question asked when people first meet or are making small talk. "What do you do for a living?" Well, if you work for our...
Maia Brusseau
Jun 6, 20232 min read
Five Reasons to Hire a Media Buying Agency
Before I joined Left Hand Agency, I was the marketing director for a tv station and later for a nonprofit organization. In both...
Shikha Patel
May 16, 20232 min read
A Day in the Life of a Digital Programmatic Media Buyer
Our team members constantly get questions about what the heck it is they do. We get it! Digital advertising is still relatively new, and...
Shikha Patel
Apr 19, 20232 min read
What Does a Junior Digital & Social Media Buyer Do?
Ever since I started my role as a Jr. Digital and Social Media Buyer with Left Hand Agency I’ve been barraged with questions on what my...
Lauren Ridgley
Mar 22, 20232 min read
Recognizing Influential Female Leaders
Women's history month is a time to reflect on all the strong women who came before us, breaking down barriers and clearing the path for...
Lauren Ridgley
Mar 15, 20232 min read
Windy City Wonders: Our Epic Team Trip To Chicago
Once a year, the Left Hand Agency team gathers for an in-person meeting. It's an invaluable opportunity for face-to-face time with our...
Maia Brusseau
Mar 3, 20233 min read
Why is everyone suddenly talking about YouTube TV?
My mom texted me recently and asked about YouTube TV. She got notice that her cable bill was increasing and heard people talking about...
Maia Brusseau
Feb 13, 20233 min read
The Best Big Game Ads (according to us!)
Some of us watched the Super Bowl for the game. Some of us watched for Rihanna's halftime performance. But all of us watched for the...
CBS Television
Feb 7, 20236 min read
Here's how two Colorado social media influencers are making a living and changing the game
Whether we realize it or not, influencers are shaping our understanding of the world around us. They teach us new recipes, show us new...
Maia Brusseau
Feb 6, 20232 min read
Creating an Effective Marketing Mix: Earned, Paid, and Owned Media
What's the difference between a Google review, an OTT video ad, and a new blog post on your website? Thankfully, this isn't the set-up to...
bottom of page